Study competitor websites and descriptions. This writing demonstrates you are committed to quality or excellence without having to actually say it. If you just opened your doors, tell people about how many years of combined experience you and your partner have in the painting industry. … if you’ve painted more than 5,000 homes in your region, say so.
If you haven’t won excellence awards, emphasize experience. Instead, SHOW your audience you’re great by highlighting your A-plus rating with the Better Business Bureau and industry awards for quality. Mentioning past life experiences that led you into the profession is one thing, but too much detail about unrelated information can be a distraction.Ī lot of people write very typical marketing phrasings like “great customer service” and “committed to excellence.” While these are not bad things to say, these phrasings have become stale. It’s not a bad idea to include that information, just make sure you stay focused on what your company has to offer. Or maybe your company sponsors a little league team. Maybe the owner is a veteran or someone who has overcome extreme adversity.
#Inpaint online professional#
INJECT PERSONALITY, BUT STAY PROFESSIONAL Licenses, insurance and certifications held All the services/specialties your company offers After reviewing our share of company pages and third-party review sites, we recommend you include these key elements for basic profiles: You may use shorter or longer versions of one write-up for different situations, if you’d like. So, we’ve put together a few tips to keep in mind when writing about your painting company online.įrom your website’s ‘About Us’ page to your company description on third-party review sites and beyond, it’s important to have a clear profile of your company that includes certain basic, consistent facts. Some may not be good writers, or maybe they just don’t know what to tout about their company.Īs publishers, we at inPAINT magazine have seen our share of good, bad and ugly when it comes to company descriptions, ‘About Us’ pages, and other online copy. However, many struggle with their company story. Painting professionals hear about the importance of generating online leads, maintaining a social media presence, and staying on top of their company’s online reputation all the time.
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